NEWBURY PARK, California — December 15, 2016 — As part of a company-wide rebranding initiative, Cool Machine Performance will now be known as Custom Machine Performance (CMP). A new company name, logo and website are part of the initiative, as well as the tagline, “Your Engine Architect”. This statement reflects the custom engine work and private labeling services CMP offers.

After much consideration, CMP chose to refocus their brand to highlight the custom cams, heads, engines and private labeling services that make up the unique business.

“We founded CMP in 2009 to offer custom-built engine components,” said CMP owner Al Carreon. “Our work is extremely client specific, so it was only fitting that our brand, name and look complement that level of service.”

A new logo was designed with racing flags as a nod to CMP’s extensive experience with the LS-platform engine. To help educate visitors on the brand and services offered, the website underwent a complete redesign with a new, easy to navigate format. Testimonials can be found throughout the website as satisfied CMP customers recount their successful experiences while working with CMP.

In 2017, CMP will launch its webstore which will not only sell CMP products but products from some of CMP’s most trusted brands.

For those interested in private labeling, CMP offers custom engineering and manufacturing for many products. Contact CMP at (818) 427-3016 or for more information.